An email list is like a handy list of subscribers. It is a list of email IDs that you have gathered from people, usually over time. These are people who have seen what you have to offer and have allowed you to send information whether in the form of updates or promotions for a service that you offer directly to their inbox. And you need not be running a business to have an email list.
For example, many bloggers maintain email lists. So, every time they post a new piece on their blog, their content goes straight to their subscribers’ inbox, which saves the receiver the hassle of having to check the blog for updates. It is also used by those who send out newsletters.
It is basically a database of email IDs that can be tapped to send bulk updates. This is a strategy for businesses to build a relationship with their customers and is a part of email marketing. For those of you who understand numbers better, here is a figure. According to Direct Marketing Association, this strategy results in a 4,300 percent ROI or return on investment for businesses in the USA alone.
You can shop for email lists?
Now, we live in a world of bots and paid to advertise. There are many avenues out there where you can shop for email lists. There is a price for it, of course, but it results in an instant group of subscribers.
This is a very attractive deal for a lot of businesses and services. But here’s the catch. When you build an email list from scratch, you get a list of people who have seen what you have to offer and subscribed to it out of genuine interest.
On the other hand, when you buy a list, you are likely reaching out to individuals who have no interest whatsoever in your product or service. That makes them more likely to redirect your email into the spam folder.
So, if you want to buy a list, you may very well go ahead with it but don’t be looking at that 4,300 percent return. When you get authentic subscribers on your list, your chances of turning them into paying customers are also highly likely. And isn’t that the whole point?
What is an email list?
An email list is simply a list of emails that businesses have collected from visitors/customers who wish to receive information, updates, discounts, and other details about your business, in a digital format that is delivered to their email inbox.
Email lists are important because email marketing is the best way to connect with customers versus social media. In fact, you are 6 times more likely to get a higher click-through rate through email than through tweets. Plus, email is 40 times more effective at acquiring new customers than Facebook or Twitter.
What is Email List Building?
To take advantage of connecting with customers through your compiled email lists, you need to work on email list building.
Email list building is the act of encouraging more people to subscribe to your email. If you have a CTA on your homepage, it will act as a source for creating your email list. The more ways you can boost visitors to subscribe to your email, the more powerful your email list will be.
What is the purpose of a mailing list?
A mailing list is a group of names and addresses used by an individual or an organization to send content to multiple recipients. The term is often extended to include the people who subscribe to such a list, so the group of subscribers is called a “mailing list” or simply a “list”.
Why Building An Email List Is Important
You’re probably asking, “Why build an email list?”. Most marketers know that a strong email list can be the most valuable asset to their business. And after reading the following benefits of building an email list, you will totally agree with them.
1. Communicate with your consumer
For starters, emails are a very personal means to communicate with your consumer. You get to take your product or service directly into their inbox.
While there is a ranking system with a chance of priority email blocking your way, you still get to be on top of the rest of the emails. And if you build a loyal base, you might even be segregated into a folder that grabs your consumer’s attention right away.
2. Scratch instead of buying a database
When you build an email list from scratch instead of buying a database, your consumer goes through a simple process of filling up a form to sign up for your emails. In this case, they are clearly interested in your product or service. That makes them more open to your communication.
It means they are reading and willing to invest time in what you have to offer. That is the first step toward getting someone to put their money where their mouth is.
3. Need to stay on top of strategy
When you depend on social media giants like Google and Facebook, you need to stay on top of their strategies. In fact, you are at the mercy of their prioritizing techniques. This means every time they change their algorithms, you have to change your SEO tactics to be on top of their lists.
Through email lists, you can bypass that whole thing and get your message to your consumer irrespective of a third party’s strategy. You won’t be at their mercy which is a huge bonus.
4. You know your audience well
With email lists, over time, you know your audience well. That gives you insights into what is working for your brand. Based on that information, you can make your content more specific to the consumers who are interested in your product or service.
When you decide to level up and give them offers, you will know exactly what kind of discounts and coupons will appeal to them. This way, you can build on an existing relationship in the future. That is an asset in every business. This process is called segmentation.
5. Ability to build trust
Since you will not be advertising publicly and arbitrarily, what makes it to the inbox often becomes a personal message to the specific consumer. This gives you room to make interactives in the future.
And since it is not on a social media timeline or newsfeed, you get to give and receive information with some level of privacy. In a world where trust is difficult to build, you already have one thing in your favor. That allows you to build a genuine connection as a brand.
Most business owners, as well as affiliate marketers, know that if you want consumers to buy something from you, you need to build trust. To build trust, frequent interactions with the potential consumer are required. An email list can help you achieve this. That’s why it can significantly increase your chances of getting a conversion.
6. Community leverage
One of the most underrated benefits of building an email list is the community leverage you will get out of it. There are people who stay away from social media but are not internet users without email accounts.
So, while other businesses talk about Facebook and Twitter followers, you have a wider audience to target. The other advantage is the fact Facebook likes and retweets don’t always mean that they Going Through Releases of Support Yourself Alone products or services.
so we’re watching fast Official accounts state in their bio that RTs are not Approval. Big brands understand this better than anyone Otherwise. This Is Why Many Businesses Have Email Lists The heart of its outreach strategies.
In fact, you might even have seen campaigns on social media that encourage you to sign up For specific brand information. So, even though many brands start Talking about themselves on social media the ultimate aim comes to your inbox.
7. Easy to reach a large number of customers
A mailing list is a collection of names and addresses used by an individual or an organization to send content to multiple recipients. The term is often extended to include the people who subscribe to such a list, so the group of subscribers is called a “mailing list” or simply a “list”.
Did you know that email usage hasn’t slowed down (as once predicted)? In fact, the use of email has increased dramatically over the years as the Internet has evolved and matured.
Internet usage in India has exceeded half a billion people and was estimated to reach over 600 million users in 2019. Mobile phones were the preferred platform to access the internet across the country.
The email was the most used feature on the mobile phones by the citizens. The number of mobile email users across the south Asian country was almost 68 million in 2013 and was estimated to reach over 200 million in 2018.
In 2007, only 57% of the UK population used email. Compare this with 2018, about 84% used email in their daily lives.
To date, there are over 5.6 billion email account holders worldwide. This translates to 5.6 billion potential blog subscribers and subscribers. While realistic, it still accounts for a larger share of email users than other marketing channels.
P.S As a business, it is important to understand that people subscribe more easily than they unsubscribe. So as long as you are giving them valuable content in the inbox, you will stay right there where you belong.