“Must Know” Copywriting Secrets that Guarantee Success
Copywriting can increase your sales, your market penetration and improve your margins. Good copywriting can do a lot better. And world-class copywriting can knock your performance out of all praise.
Copywriters often disagree about whether a short sales piece with lots of whitespaces is better or whether a long and elaborate one is a good way to go. Strategically delivering the written or spoken words to inspire your audience to take action is an art.
Always keep your focus on the reader. Use the word you name more often than your product and brand. Always help your reader think about what it would be like to use your new product.
Business to Business Copywriting Secrets
If you want to increase your marketing results and get more qualified leads, you will need to improve the effectiveness of the copywriting on your website, print ads, emails, and direct mail.
This is vital because copywriting is your “salesperson in cyberspace, in print and in the mail” … and great salesmanship produces great sales … average salesmanship gets only average or worse results.
Here are the copywriting tips that will improve your marketing results. These are proven based on our copywriting work for over 480 businesses since 1978.
This is a list of what your prospect is thinking as he reads your marketing copy. It’s important to make sure everything is addressed on this list.
One of the few important but If you do this, your marketing results will improve dramatically.
1] You’d better have done your research to know what benefits I want most from your type of product or service. If you don’t, I won’t even notice you, and if I do, I won’t even give you a hearing.
2] What do you do? How will it help me? I need to know “what’s in it for me” instantly or I’m gone.
3] Why should I believe you?
4] I already have a supplier for that – why should I listen to you?
5] Make it easy for me to read, understand, navigate, and “scan” your marketing material.
6] I want a specialized expert in your field for my situation or my needs or my type of business.
7] want to read copywriting from a real live person talking to me person to person, and not from some emotionless corporation.
8] I won’t admit it on the record, but I make purchases based on my emotions. Sure I need logic and features for verification, but if you can touch my emotions, I’m much more likely to buy from you.
9] Make it easy for me! You list many different things I can do and I’m confused. What one thing should I do now and why?
10] Don’t overload your website or brochure with fluff – stick only to relevant and helpful information I need. I’m tired of all the irrelevant “filler” information on the web and I won’t read through it anymore.
11] How can I test your product, service, or company first, in a low or no-cost way, before I make a large commitment?
12] Be specific; generalities go right into my garbage.
13] What’s your guarantee?
Copy Makeovers Made Easy
Copy makeovers can work magic.
Perhaps all you need is a little medicine… and not major surgery. Take whatever sales copy you have now and modify it. Recast, rework and repackage what you’ve got.
Chances are you’re sitting on some solid (yet hidden) sales material. Often simple copy makeovers can work wonders in terms of response. So, before you crumple it up and toss your sales letter in the trash, try tweaking it first. You might be surprised at the result.
The social network is the secret, you can always use it for your copywriting.
Here are 3 simple steps to complete copy makeovers…
Copy Makeovers — Strategy #1: Create A More Compelling Headline.
This is critical. The headline is the first thing your audience sees. It either “grabs” prospects by the jugular… or it doesn’t. If the headline fails, nothing else matters much because it won’t even get a fair reading.
Make your headline and/or sub-heading attractive. Talk to your prospect about what is most important to her. Think in terms of the BIG BENEFIT your product offers and deliver it in a captivating and compelling way.
Craft a handful of words that attract attention, identify specific target markets and deliver enough interest and intrigue to pull true prospects inside. If you’re struggling with your headline, just think about the greatest advantage your product offers and promise it right upfront.
Copy Makeovers — Strategy #2: Take The “YOU” Point Of View.
Your weight-loss story might be admirable, but what does it mean to your reader or prospect? Talk about yourself and the audience turns off. Talk to your reader one-on-one about something important in her life… and you’ve got her undivided attention – at least momentarily.
If you could re-shape your story… if you could express it in a way that was more meaningful to your individual readers, you’d quickly capture their interest.
There’s a difference between telling your audience that you lost X number of pounds… and telling them how they can lose X pounds, enjoy the process, and feel terrific about their slim, new look.
Remember the old marketing phrase “What’s In It For Me?” Everything your prospect reads gets filtered through this frame of reference. With each statement you make, your audience is thinking… “So What?
What does this have to do with me in my situation? How does this help me?”
If the answer isn’t obvious immediately, off they go and you lose the sale. Many times the decision to stay or go is made in the blink of an eye – and often unconsciously.
Copy Makeovers — Strategy #3: Turn Your Bullet Points Into Irresistible, Benefit-Packed Mini-Headlines.
Make each bullet a “grabber” in its own right. Prospects tend to scan certain segments of an ad or sales letter, to determine if it offers something they really want.
While many marketers use bullets in their sales letters, most settle for weak bullet point copy — copy that lacks enthusiasm and passion.
If you’re going to employ this powerful sales tool, you might as well make the most of it. Craft your bullet points with the same emotion and magnetic appeal, as you’d inject into a major headline. After a while, this gets easier to do.
Bullet points are one of those sales letter components that have the power to quickly stimulate intense reader interest. Use them for all they’re worth by making each point justify itself. Each and every bullet point should be capable of compelling the reader to read on — with heightened desire and interest.
Before you do anything else, try implementing these simple copy makeover strategies. You just might notice an immediate improvement in your conversion rate.
Creativity
Being able to see things from a new opinion is a unique aptitude. from time to time, customers may rely on your creativity to make content engaging or attractive to a singular audience.
Creativity is also crucial for generating ideas for duplicate, going after a client’s directions.
If you have a knack for writing, you can become a copywriter even without any formal education or qualifications.
Though copywriting is a competitive ground, and you may have to originate specialized know-how to ensure continued success.